WHOCO Fall Newsletter


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Fall Newsletter

ETC Training   Featured Product: ARRI Skypanels     Film = Jobs: Installation at Screen Gems     SGM Architectural Summit     
Calendar: WHOCO's Open House, etc.
Welcome to our Fall 2018 newsletter from the WHOCO Lighting & Controls team!
Representing multiple lines within the industry across our territory of North & South Carolina, Tennessee, Kentucky, Virginia, and Bermuda keeps our team really busy. In each issue, our goal will be to keep you informed on what we're up to, where we've been recently, and what's new in the industry that will pique your interest, spark your creative endeavors, and help make your job easier.

As many of you know, we acquired the W.H. Onley Company (WHOCO) from our dear, late friend Bill Onley.  Bill was never short on wit or wisdom, and he was always quick to share a smile. Bill is always in our thoughts, and so we thought we'd start our newsletters off with a few wise words from our friend, Bill.

 "Close your eyes and see it wired.”

This is one of our favorite Bill quotes. It's advice we take to heart on every lighting or rigging system we help layout. If you can't close your eyes and see in your mind how every component goes together, then the system probably won't work. Give it a try.
Road Trip to Madison for ETC Training
Top L-R: Fred Foster & The Lumen Bros; ETC and High End Systems;
Bottom: EOS Training; Ellen White of ETC offers guidance
The WHOCO Team was thrilled to attend the ETC Training Workshop in beautiful Madison, Wisconsin in mid-July. Once every two years, ETC dealers and reps gather from around the world to participate in a week-long conference full of technical sessions, product training, and new product sneak-peeks and demonstrations. New controls products that debuted include the new Echo Touch Controller, and the Mosaic Atlas.  We were also impressed by the release of the new Relevé moving light, an automated fixture with ETC DNA and the winner of the 2018 PLASA Innovation Award. We can't wait to demo these for our specifiers and end users.

The team attended many useful classes, including a session introducing new products in the GDS by ETC ArcSystem family, led by Chris Patton. We also enjoyed a class featuring Tom Littrell, who later traveled our territory with us to offer his popular class on color theory titled "50 Shades of R80." ETC founder Fred Foster's keynote and talk - this year in an interview format with industry podcasters "The Lumen Bros."- was particularly fun.

We believe that staying current with our product knowledge is key, and we are all thankful for the amazing products and opportunities ETC affords us. The service and support ETC provides to its customers is second to none, and WHOCO loves representing them as our core manufacturer. If you are in need of power, dimming, controls, or fixtures, let us know what you would like to see and we'd be happy to arrange a demo.

Screen Gems Studios Installs ARRI Lighting Rig in Wilmington, NC.
WHOCO strongly believes that film production in our territory means jobs in our territory.  Not only does film generate revenue for the production companies, studios, artists, and crews directly involved, but it also creates work and income for tens of thousands of people across our region through food service, hospitality, sales of consumable goods, and so much more.  Film was once a vibrant industry in our state, with incentives that generated millions of dollars. In 2014, the incentive programs were allowed to expire, prompting companies to look elsewhere for filming locations. Georgia, for instance, now has a thriving $9.5B film industry, built on the backs of many NC crews who have relocated to the Atlanta area.
Rebecca Clark, director of the Piedmont Triad Film Commission was recently quoted as saying: “To say $9.5 billion isn’t benefitting the state, its citizens, or businesses is absolutely nonsensical. The amount of jobs it provides for its citizens — and our crew, who have had to move there to work — has been phenomenal.” Film = Jobs.

WHOCO had an opportunity to provide sales support of new ARRI Lighting technology to the lighting and grip department at Screen Gems Wilmington. We are just as excited that such an install means film jobs are returning to the Carolinas, as we are at the prospect of Screen Gems having such an amazing rig of ARRI SkyPanels.  After conducting a demo onsite with Barbizon Charlotte, the folks at Screen Gems fell in love with the SkyPanel fixtures.

“TV and Film production is definitely coming back,” said Chris Crowder, director of the Screen Gems lighting department. “When we lost so much production to Georgia, much of our equipment went along with it. Now our sound stages (Screen Gems has ten) are booking up again for new series from companies like Hulu and Netflix. Everybody is hungry for content, and that’s a good thing for us.”  Crowder said that all of the DPs request the ARRI gear, and Screen Gems strives to give filmmakers what they want. WHOCO is looking forward to following up with the studio in future months to see how filming with the new fixtures is coming along!
SGM Architectural Summit in Denmark
Top: A lovely lake dinner cruise with the participants of SGM's Architectural Summit was the definition of Hygge. 
Bottom L-R: Cocktail hour at SGM Headquarters; Special tour of Tivoli Gardens with SGM fixtures incorporated into a new ride. 
In August Josh Allen, Amy Allen, and Noah Trimner of WHOCO, accompanied by Melissa Taylor of Little Diversified, took part in the SGM Architectural Summit in Aarhus Denmark. While at SGM HQ we got an in-depth look at every department from R&D, manufacturing, LED calibration, and stress testing.

We were able to see first hand how each fixture is put to the test. Every fixture undergoes extensive burn-in testing prior to and after color calibration. The stress testing room might as well be labeled a torture chamber as fixtures are put through some intense conditions from high salinity, temperatures below 0*F, 24/7 vibration testing, and a fixture that has been at full intensity for 21,218 hours and counting.

SGM's CEO, Peter Johansen, held a feedback session with electrical engineers, lighting designers, and specifiers from all over the US to better understand the needs of the current architectural lighting market.

We love the opportunities our manufacturers give us to look under the hood at not only the equipment but the people and processes involved as SGM develops and builds incredible lighting technology.
Featured Product: ARRI Skypanel
A compact, ultra-bright, and high-quality LED soft light, ARRI Lighting's SkyPanel sets a new standard for the film, television, and broadcast industry, and is one of the brightest and most versatile soft lights on the market. With a design focused on form, color, beam field, and output, the fixture represents the culmination of more than a decade of research and development of LED technology at ARRI.

The SkyPanel ‘C’ (Color) versions are fully tuneable; correlated color temperature is adjustable between 2,800 K and 10,000 K, with excellent color rendition over the entire range, and plus and minus +/- green correction can be achieved with the simple turn of a knob. In addition to CCT adjustments, the fixture boasts hue and saturation controls, gel selection, RGBW, source matching, x,y coordinates, and 16 professional lighting effects inherently programmed into every fixture. Need a police chase? No problem. Flicker Candlelight or fireside scene? Done.

Remote phosphor versions of the ARRI SkyPanel are also available with a lower price point. Varying color temperature panel options include 2,700 K; 3,200 K; 4,300 K; 5,600 K; 6,500 K and 10,000 K. A chroma green phosphor panel is also available for green screen lighting. Sizes range from the small, popular S-30 and S-60, to the massive S-360. Make sure you see the SkyPanel for yourself - either in the ARRI booth at LDI (Booth 849), or contact sales@whocolighting.com to arrange a demo.

SAVE THE DATE: On Thursday, November 15th, WHOCO will host its first Open House as a way of saying, "Thank you," for all of your continued support. More information will be on its way to your inbox soon, but we hope you'll save the date. 
Mark Your Calendars:
October 15-21, 2018... .LDI (Live Design International), Las Vegas NV
October 16-18, 2018.....National Conference on Outdoor Theatre, Manteo NC
(Josh Allen, Presenter)
November 15, 2018........WHOCO's 1st Annual Open House, Raleigh NC (SAVE THE DAY!)
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